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The Downtown Fond du Lac Partnership will again host two weekly farmers markets and invites potential vendors to submit applications. Applications received before April 7 will be alloted space during the first round of map placement. Applications received after April 7 will be alloted any remaining spaces. We welcome applications throughout the market season.
The Saturday market will start May 13 and run from 8:00 a.m. to noon every Saturday through October 28 on Main Street. The Wednesday market begins June 7 and will run from 11 a.m. to 3 p.m. through October 25 on Main Street Plaza at the intersection of Main and Sheboygan Streets. At the height of the season, the Saturday market brings over 3,000 shoppers weekly and the Wednesday market averages 200-300 shoppers.
Thanks to all of the data submitted by vendors and the visitor survey data collected by volunteers, we are able to generate annual economic impact data reports. The 2016 report is forthcoming.
We look forward to continuing data collection in 2017 and appreciate the participation of all of our vendors!
Deadline for inclusion in first wave of map placement is April 7, 2017.
Applications continue to be accepted all season.
Required Application Documents
The following documents must be turned in by all vending applicants:
- 2017 Farmers Market Application & Product Listing (online submission)
- Wisconsin Form S-240 (complete Section C)
Prefer to download and print your application? Click here.
Application Supporting Documents
The following documents may also be required of applicants depending on type of products offered:
- Certificate of Insurance (recommended for all vendors, but not required)
- Wisconsin Department of Revenue Seller's Permit or Business Tax Certificate
- Relevant WI Food License
- Relevant County Health Permit
- MOSA Organic Certification
- Commercial Feed License
Payments may be submitted in person or by mail at the Downtown Fond du Lac Partnership office. Checks should be made payable to the "Downtown Fond du Lac Partnership"
Payment by credit card is also accepted for an additional $3 processing fee in the DFP office or at the Vendor Open House on March 14, 2017 from 5-7 p.m. in the McLane Room at the Fond du Lac Public Library.
Downtown Fond du Lac Partnership
30 S. Portland St.
Fond du Lac, WI 54935
Your application is not complete until payment has been received.
Click the links to read through our other materials.
- Farmers Market Rules & Regulations
- Guidelines for accepting EBT and/or Credit Cards
- WI Farmers Market Weights & Measures Handbook
- WI Temporary Food Service Guidelines
- S-240 Instructions
Additional Vending Details
The Saturday market will start May 13 and run from 8:00 a.m. to noon every Saturday through October 28 on Main Street. The Wednesday market begins June 7 and will run from 11 a.m. to 3 p.m. through October 25 on Main Street Plaza at the intersection of Main and Sheboygan Streets.
Vending Space & Market Footprint
The Saturday market is on Main Street (from Western to Sheboygan) and can accomodate more than 100 vendors. We are specifically looking for farm product, value-added, and ready-to-eat vendors, but all vendors are encouraged to apply. Vendor applications are accepted throughout the season and one-time vendors are always welcome, as well.
To qualify for full season vendor pricing the vendor must agree to attend at least 50% of the market days. In 2017, season vendors must attend at least 12 market days.
Full Season = $100 per space
Weekly = $20 per week ($12 off-peak)
Full Season = $150 per space
Not availabe for weekly vendors
Weekly rates are reduced during off-peak season (May, June, & October).
Saturday vending spaces are available in two sizes: 10x10 & 10x20. Both styles allow for 10 feet along the curb. The 20 foot space is designed to allow a tent to be placed between a vehicle and the centerline of the street. To ensure access for emergency vehicles, 10x20 spaces are only available in specific sections of the market and are reserved for full season vendors. The diagram to the right shows the location of the 10x20 vending spaces and can be clicked to expand the image size in a new window.
If vehicles remain on street they must fit within the vending space, and if in a 10x10 space, must be part of the vending display. In most cases, vehicles will require the purchase of at least two vending spaces. The image on the left shows the approximate scale of a vehicle in one space.
Fondue Fest (the Saturday after Labor Day) is not included as part of the Farmers Market vending schedule. Season vendors have the option to participate on Fondue Fest weekend for $25 per 10x10 space. This is a reduced vending fee when compared to other Fondue Fest vendors.
The Wednesday market, located on Main Street Plaza, is a much smaller market footprint so vendors are limited. Because of the reduced space priority is given to farm product, value-added, and ready-to-eat vendors.
Wednesday vending spaces are all 10x10 spaces. All vehicles must park off-site. Parking permits are provided.
(click image to enlarge)
Farm Products • Value-Added Products • Ready-to-Eat Food • Plants & Flowers • Crafts
"Farm Product" refers to fresh foods that the farmers plant, grow or care for, and harvest (e.g. fruits, vegetables, nuts, eggs, meats, milk, etc.) This food is not processed or is minimally processed.
"Valued-Added Product" refers to products with two characteristics: (1) The farmers make the foods from raw ingredients and primarily, from ingredients that they plant, grow or care for, and harvest OR (2) they process the foods through baking, cooking, canning, drying, fermenting, preserving, or spinning techniques (e.g., baked goods, cheese, jams, dried fruit, viticulture, pickles, wool yarn, etc.).
"Ready-to-Eat Food" refers to products that agriculture or non-agriculture businesses make from ingredients that they primarily purchase. The food is made at the market for immediate consumption.
"Plants & Flowers" refers to bedding or house plants and cut flowers.
"Crafts" refers to products that are made by the vendor themselves. Direct sale and items for resale are not accepted.
Vendor applications require vendors to provide a product listing to help the market determine the best placement of vendors.
To contact the Market Manager email email@example.com or call 920.322.2006.
Print Versions of the Farmer Market application documents
Use these links to download and print your 2017 Farmers Market Application documents.
- Full season application - Saturdays
- Week-by-Week vendor application - Saturdays
- Wednesday vendor application
Product ListingsClick here.
Contact the Market
During the week:
Dusty Krikau, Director of Communication and Special Events
At the market:
Tracy Reinhardt, Market Manager
Corner of 2nd and Main
The Downtown Fond du Lac Farmers Market is program of the Downtown Fond du Lac Partnership.