Events Committee

2009 Achievements

  • Fondue Fest attracted 20,000 people to the downtown and created an estimated $500,000 in economic impact.
  • Farmer’s Market attracted 25,000 people to the downtown.
  • Sidewalk Sale attracted 5,000 people to the downtown, and brought in an estimated $50,000 in economic impact.
  • Home for the Holidays events are planned for November 13-15 and December 6.
  • Assisted the FDL Convention and Visitor’s Bureau in organizing the Midwest Cycling Series professional bicycle race.
  • Partnered with National Exchange Bank in organizing June Dairy Days.
  • Hosted a dedication celebration in Main Street Plaza for the new clock tower and celebration of MAG Giddings & Lewis’ 150th Anniversary in FDL.

    2010 Goals

  • Complete an event analysis for each annual event. Determine the future viability of each event. These events include:
       · Farmer’s Market
       · June Dairy Days
       · Midwest Cycling Series
       · Sidewalk Sale
       · Monster March
       · Fondue Fest
       · Home for the Holidays
  • Continually look for ideas for new events, and ways to keep existing events fresh.
  • Create an annual sponsorship drive to raise money for all events. Modify event budgets based on the outcome of the sponsorship campaign.
  • Administer a post-event analysis to determine the economic impact versus various factors. Determine if the event will go forward into the following year, if the event will be modified, or to abandon the concept.
  • Develop an efficient system to plan and carry out each event to minimize meeting time and duplicating efforts.